Not the usual showroom, but it is a bridge between Europe and America.
We chose a space where ITALO FERRETTI would be represented not just through their products but also through their stories and concepts. A neutral space with a strong character that welcomes and enhances the collections.
The headquarter in New York has an exhibition area that extends for over 5500 sq ft. The space: a classic New York loft, with an original wooden floor. A unique, seamless space, characterized by large windows and columns with a doric style capital.
If New York is “a bridge stretched between old Europe and the hallucinating mystery they call America”, then there is no better place on earth to create a reality that is at the same time the guardian of European wisdom in terms of fashion and ship launched into the giant sea of its market.
This reality has existed since the beginning of February, it is called Stylistico and it is a place that goes beyond the concept of showroom: it was born with the aim of acting as a real American headquarters for many Italian and European brands. Thinking about it, wanting it and putting it on its feet were three minds (two of them Italian) who have always had to do with fashion, Europe and America: Guglielmo Melegari, former CEO in the USA of Max Mara before and then by Pomellato, Marcello Abrate, former CEO of Benetton North America, and Lauren Kiefer, American from Hawaii, who for this new adventure left the luxury department store Bergdorf Goodman on Fifth Avenue in Manhattan, where she was vice president of the divisional merchandising management.
Stylistico wants to present itself with an innovative business model: “It goes beyond the usual showroom”, the aim is to create a real base of support for European companies wishing to work with America.
Stylistico: Italo Ferretti’s brand new outpost in the Big Apple, and in America.
Stylistico’s client portfolio currently includes: Italo Ferretti – Corneliani – Manto – Tombolini – Drumhor – Inis Meain – Pescarolo – Xacus – Maurizio Baldassari
Visit us at 29 E 19th St, New York, NY 10003 – US