An Italian story that starts in 1967 and that is still ongoing today, without losing the Italian tailoring and sartorial manufacturing values and traditions.
The first handmade tie in Abruzzo, made in Silvi Marina.
In the early sixties, Italo Ferretti decided to leave Silvi, his beloved hometown, on the coast of Abruzzo region in Italy, to go to Milan, where he first worked for a pharmaceutical company, and then for his uncle's transport company. Both those job experiences gave him the skills for the entrepreneur work and life he later decided to pursue.After some years in the North of Italy the then mandatory Italian military service, brought him back to Silvi Marina, and it was after the army experience that he decided to become a Representative for the Lebole parish company in the Center of Italy.
Italo Ferretti immediately noticed the great demand for neckties in the textile market, and a somehow deficient local manufacturing industry. That is the reason he decided to buy ties stock from Como’s already renowned fabrics companies and to resell them to the central Italy distribution, fashion retail network. The instant success of the idea convinces him to give life to his own production company: at first, just a small workshop in his hometown suburbs “Santostefano”, where the company actually takes the name from.
In those years, in Italy, “the tie par excellence” was the one made in Milan; Italo’s challenge was, indeed, to launch a product designed and manufactured entirely in Silvi Marina and make it the best. He really wanted to realize the best necktie in the world and make his hometown proud and famous worldwide.
He started studying the product thoroughly and taking design, styling, modeling and sewing classes. Thanks to the acquired skills, the competitors' analysis, and his powerful creativity, Italo Ferretti gave life to one of the highest levels of business companies in the field of luxury fashion.
From Toronto to Singapore
Italo Ferretti’s international success is due to his strong desire and determination to conquer not only Italy but the world in its whole with his accessories’ ideas and Italian sartorial experience. He chose Toronto as the starting point of the new enterprise, a city where Italo received a great consent and from which Canada soon followed, and became the most important market for the company, and consequently, the Italo Ferretti ties launch pad for the New World.
The first exclusive Italo Ferretti collection, the one which gave the brand visibility and recognition, dates back to 1977/78, when George Lucas became famous for the first film of the extraordinary Star Wars saga.
Italo Ferretti had the commercial flair and genius to design and create a line of silk ties inspired by the famous film, gaining instant success. Constantly looking for product innovations to ensure unrivaled quality, Italo systematically devoted himself to the development of new creating techniques for neckties production.
Italo Ferretti, the creator of Brioni ties
1979 represents to Italo Ferretti the turning point year, it indeed marks the start of the collaboration with a clothing factory in the Italian neighbourhood: Brioni. In fact, Italo Ferretti was the creator of Brioni ties and the, honestly, the true maker of his international reputation.
The Brioni tie, an indisputable synonym for high-end manufacturing and elegance, is the result of Italo's enthusiasm and passion. For almost 30 years the neckties realized by Italo Ferretti have been the world's Presidents, Politicians, and Governors favourites.
At the end of the collaboration with Brioni, Italo Ferretti concentrated his work entirely to the consolidation of his brand, at an international level. The manufacturing know-how, and the high quality materials spoke for themselves everywhere and mad him gain all the success he reached in the following decades.
Italo Ferretti ties are unique exceptional pieces, starting from the design to the patter, to the refinement of the silk used, to the labelling and also to the luxury packaging.
But what is the meaning of luxury fashion? According to Mr. Italo, luxury is "the ability to blend ideas, skills and expertise with the most renowned brands and smart personalities in the retail world. It’s thanks to originality and high-level knowledge and experience that someone can achieve unique and extremely refined luxury products".
Today the company Headquarters are still in Silvi Marina (not very far from the Santostefano area where the the first Italo Ferretti workshop was in the 60s), and since 2019 it’s Carlo, Italo’s first son who guides the Company, together with his two brothers Federico and Giacomo.
Celebrating 175 years of British Heritage, royalty and the forces
Official partner for the 175th anniversary celebrations of the Army & Navy Club, to commemorate Her Majesty the Queen of England's Diamond Jubilee.
“luxury is the ability to blend ideas, skills and expertise with the most renowned brands and smart personalities in the retail world. It’s thanks to originality and high-level knowledge and experience that someone can achieve unique and extremely refined luxury products".
A tie with 3 patents
by Mr. Italo himself
The Balanced Tie – Patent N ° 00065
The reinforcement applied to the tail, made of the same fabric of the tie, the three additional sewings and the double flaps make the tail much more heavy and solid. Thanks to this particular patent, ties are much more balanced and stable.
The anti-crease seam
Thanks to the invention of the anti-crease seam, Italo Ferretti has managed to solve the problem of the “overlapping” fabric that usually occurs at the collar, turning into bulges that are both annoying and unsightly to the eye! Thanks to this invention and processing, the fabric remains perfectly neat and smooth under the collar, and also the tightness of the tie’s knot is favoured.
The Navetta – Patent N ° 0233119
All Italo Ferretti ties are embellished and further enhanced by the special Navetta, a simple and ingenious accessory that helps keep the tie in its correct position. a special tie holder called “navetta”, a simple and ingenious accessory that helps keeping the tie in its proper position. An effective and smart alternative to the tie clip.
Abruzzo a region in the heart of Italy with great sartorial tradition, is our land. We are proud to bring the great Made in Abruzzo tailoring all over the world, Silvi is the city in which our company was born and in which, year after year, for two generations, it has grown and consolidated. We are very proud of our roots which is rightly called "the pearl of the Adriatic". The strong yet gentle nature of the people of Abruzzo has always inspired our work. The sea and the beaches with white, almost silvery sand, are a source of continuous inspiration and enrich us every day. The warm and welcoming hospitality typical of seaside towns, and of the whole Abruzzo region, is renewed in our customer service. In fact, we always try to be a strong reference point, trustworthy and reliable. Meeting the needs of our clients, be they customers or business partners, is part of our corporate mission, and our greatest pride.